JOP - Jovem Orquestra Portuguesa
The Portuguese Youth Orchestra (JOP, Jovem Orquestra Portuguesa) is the national youth orchestra of Portugal.

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We were invited to create a year-long campaign that would serve as an image for the orchestra's internationalisation.
The Concept:
Based on the live performance of the orchestra, its energy and excellence, the signature was created:
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It is the fruit in season, the best selection.
Extracting the Juice, the vitamin, the energy, which comes from within, in the most natural and organic way that nature has blessed. It is the strength, energy, sweat, dedication and affection that allows us to harvest the best fruit.
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Thank you for Watching!
WE ARE BRAINWEAR DESIGNERS!